Orthodontic specialist laboratory · Zurich

ORTHOLABOR: children design their own brace

The specialist lab in Zurich has a website where children design their brace in the 3D designer and practices announce their jobs in advance. It sets no cookies and fetches nothing from third-party servers.

Industry
Orthodontic specialist laboratory
Location
Zurich
Languages
German and English
Scope
3D designer, question assistant, advance notice for practices and gallery
Live since
31 October 2026
Address
ortho-labor.ch
The whole new home page, in the same window.

WHAT IT BRINGS

What gets better for customers

Each card first says what changes for customers. Below it is the measurement that proves it.

Children design their own brace

In the 3D designer they choose colour, glitter, motif and name and see the brace from all sides before it is made.

17 resin colours, 18 glitters

From design to the practice

Image and design code go to the practice. The practice decides on feasibility and treatment and gives the order to the lab.

Image and design code

Advance notice for practices

Pick-up, fitting appointment and express in under 24 hours can be announced online, without a detour via phone or email.

Express in under 24 hours

Answers with clear limits

The question assistant explains the process, custom design and advance notice. It makes no diagnoses and names no prices.

No diagnoses, no prices

No cookies, no third-party requests

The site sets no cookies and fetches nothing from third-party servers. No data from children is processed apart from the design.

0 cookies, 0 third-party requests, measured on 10/31/2026

Usable by everyone, in two languages

The site passes the accessibility check with full marks and can be read in German and English.

Accessibility: 100 out of 100

STARTING POINT

What was good, and what held it back

What was good and stayed

  • The custom design: 449 jobs on Instagram since 2019, which visibly sets the lab apart
  • A rating of 5.0 across 15 Google reviews
  • Membership in Swiss Dental Laboratories and the Swiss Label

What held it back

  • The custom design was shown as a gallery; you could not design it yourself
  • The path from the child's design via the practice to the lab was not shown
  • Process and answers for parents and practices were largely missing

WHAT WE BUILT

Design, features, languages

  1. 01

    A 3D designer: colours, glitter, motif and name of the brace can be designed yourself; image and design code go to the practice

  2. 02

    A question assistant on process, custom design, advance notice, pick-up, express and aligners; it makes no diagnoses and names no prices

  3. 03

    An advance notice form for practices with pick-up, fitting appointment and express in under 24 hours

  4. 04

    Separate paths for children and parents and for practices, with the fitting form of address

  5. 05

    A gallery of work and the lab's services: braces in custom design, aligners, sports mouthguards, expansion and fixed appliances

  6. 06

    German and English, no trackers, no data from children apart from the design

HOW IT LOOKS ON A PHONE

The same business, a different website

ortho-labor.chHome – ortho-labor.ch
Home
ortho-labor.chWhat is possible – ortho-labor.ch
What is possible
ortho-labor.chFurther down – ortho-labor.ch
Further down
For the technically minded: all measurements

Every value with date and test condition. Without a condition, a number is not a number.

MeasurementBeforeAfterConditionDate
Accessibility–100 out of 100Google Lighthouse, mobile, simulated mobile connection10/31/2026
Best practices–100 out of 100Google Lighthouse, mobile, simulated mobile connection10/31/2026
Speed on mobile–64 out of 100Google Lighthouse, mobile, simulated mobile connection, without a graphics card; home page with 3D brace10/31/2026
Blocking time–3310 msGoogle Lighthouse, mobile, simulated mobile connection10/31/2026
Page weight on first load–1174 KBData transferred for the home page10/31/2026
Requests to third-party servers–0All requests of the home page on first load10/31/2026

AND YOU?

And your website?

Check for free how it stands. Or let's talk: you see your new site before you pay.

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