KMU SmartInvest: home page almost 6× lighter
The Zug-based company had a WordPress website with about 30 stylesheets and jQuery. The rebuild delivers the home page with 27 kB of HTML instead of 155 kB, in two languages and with a form that rejects spam.
- Industry
- Investments
- Location
- Zug
- Languages
- German and English
- Scope
- Five pages per language
- Live since
- 13 August 2026
- Address
- kmusmartinvest.ch
The whole new home page, in the same window.
WHAT IT BRINGS
What gets better for customers
Each card first says what changes for customers. Below it is the measurement that proves it.
The site loads fast
27 kB of HTML instead of 155 kB, one stylesheet instead of about 30, no jQuery. The server answers in 60 to 90 milliseconds.
Home page HTML: 155 kB → 27 kBTwo languages, cleanly separated
German and English are maintained statically, each page with its own title and hreflang. Google shows everyone the right version.
German at the root, English under /en/Enquiries arrive, spam does not
The form validates input, has a honeypot and a limit per sender, with no puzzle images for customers.
Spam protection without puzzle imagesAn honest cookie notice
The site sets no tracking cookies. The notice says exactly that and can be reopened at any time.
No tracking, no cookiesSTARTING POINT
What was good, and what held it back
What was good and stayed
- Texts and structure of the original site as the basis
- Two languages, German and English
What held it back
- The company's own domain showed a hosting suspension page; the site lived only on an agency staging
- 155 kB of HTML on the home page, about 30 stylesheets and jQuery
- Menu and footer links led nowhere; the privacy text was a placeholder and terms were missing
WHAT WE BUILT
Design, features, languages
- 1
Two languages, maintained statically: German at the root, English under /en/
- 2
Texts sharpened and extended: why choose us, process, questions with a risk notice
- 3
New legal texts: privacy and terms, which were missing or placeholders before
- 4
Contact form with spam protection without puzzle images
- 5
Cookie notice that tells the truth: no tracking, no cookies
HOW IT LOOKS ON A PHONE
The same business, a different website
Home
For the technically minded: all measurements
Every value with date and test condition. Without a condition, a number is not a number.
| Measurement | Before | After | Condition | Date |
|---|---|---|---|---|
| Home page HTML | 155 kB | 27 kB | HTML file transferred | 13.08.2026 |
| Stylesheets on open | rund 30 | 1 | CSS files loaded on the home page | 13.08.2026 |
| jQuery | ja | nein | Scripts loaded on the home page | 13.08.2026 |
| Server response time | – | 60–90 ms | Production hosting, measured on go-live day | 13.08.2026 |
And your website?
Check for free how it stands. Or let's talk: you see your new site before you pay.